Is this considered ironic?

It's just funny to me that an insurance company is begging for money for a change.

I just hope they had to endure phone calls with hours of canned music and helpless customer reps before getting anything. After all, haven't we had to do that for everything concerning insurance companies and money?

Of course, we usually get turned down.

Crap.

Anyway, you can't help but appreciate the irony.