Takeover ads suck balls.

Study after study shows that people are very impatient when they're using the Internet.

We click the first link we see. We leave a page if it takes more than three seconds to load. And we have no tolerance for ads that cover up the stuff we're looking for.

As a person who works in advertising, I love a good ad. And if it's awesome enough, I might not mind it taking up a valuable fives seconds of my day. The problem is most ads are terrible, boring, and don't reward me for my patience.

Like this piece of shit, which unveils itself without my permission.

This yogurt ad takes up my entire freaking window. In fact, I had to expand my window to find the close button, which is tiny and slammed as far into the top right corner as it could possibly be. Piece of shit ad is right justified, too, making it even harder to click.

Urgh.

Then it plays a boring ass commercial. BORING BORING BORING. I know it's yogurt, but yogurt can be fun. If only the marketing directors at Yoplait has let the ad agency do something fun. Like throw yogurt on the page. Or put yogurt mustaches on every photo. Or something that would have made me smile and given me a positive experience, instead of pissing me off and making me want to eat cereal.

At least the sound was off. Otherwise, my laptop might have ended up on the floor.