Make this piece of paper sing.

When you read something that's written well, it doesn't feel like reading.

It feels like thinking.

The message is so fluid, so casual, so friendly, reading it is as if your own brain were creating the words.

Good writing sings. No matter what the subject is.

Right now, I'm having to make several sheets of paper sing. I was given a mishmash of notes and asked to arrange them in a way that literally resonated.

My job isn't all snide jokes and quirky headlines.

Sometimes, I must orchestrate. Create a score. Refine the lyrics. And make a message do more than just hum.

It must sing.