Wednesday, December 15, 2010

Committees suck.

There's a saying in advertising: Design by committee.

Basically, it's when a group of people get out of control and botch up a perfectly good design for no apparent reason other than they want to have an opinion.

And "it's good," isn't a good enough opinion.

Beautiful things die by means of fear. Good ideas get buried in meaningless words. And hard work never gets the recognition it deserves; it just gets reworked until it's unrecognizable and looks like a five-minute combination of fonts and colors.

And it's not just advertising that melts at the temperture of group mentality.

Committees ruin ideas. Propositions. Careful planning.

Everything.

And even when a committee isn't consulted, one sprouts up anyway.

And I'm left staring at a computer screen wondering where to start. All over again.

No comments: