There's a saying in advertising: Design by committee.
Basically, it's when a group of people get out of control and botch up a perfectly good design for no apparent reason other than they want to have an opinion.
And "it's good," isn't a good enough opinion.
Beautiful things die by means of fear. Good ideas get buried in meaningless words. And hard work never gets the recognition it deserves; it just gets reworked until it's unrecognizable and looks like a five-minute combination of fonts and colors.
And it's not just advertising that melts at the temperture of group mentality.
Committees ruin ideas. Propositions. Careful planning.
Everything.
And even when a committee isn't consulted, one sprouts up anyway.
And I'm left staring at a computer screen wondering where to start. All over again.
Wednesday, December 15, 2010
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